Randy Zlobec - Internet Marketing Expert Image

Randy Zlobec - Search Engine Optimization Specialist and Author of Sem Gorilla. Randy has more than 12 years experience implementing specialized Internet Marketing campaigns for companies around the world. Randy has taken web sites blacklisted in Google to the top position of the Major Engines for the company's most competitive key terms. His latest project, a Real Estate company in Myrtle Beach, SC specializing in oceanfront condo sales has seen an increase of $100,000,000 in sales within a seven month period from Randy's tactics and strategic Internet Marketing campaigns.

When it comes to driving quality traffic to a web site, Randy knows just the right way to do it. Not only does he know how to drive traffic to a site, he knows what it takes to drive qualified purchasers to increase ROI and lower what he calls "Window Shopper Traffic". This site is Randy's Personal site where he plans to help others understand Internet Marketing and how to implement successful strategies and campaigns to improve overall business.

Feb
22

Randy Zlobec In Home Business Magazine

Hey Everyone,

Well, I received my copy of the April 2008 edition of Home Business Magazine and there I am! They have added one of my articles to their magazine! They posted my article on “SEO IS DEAD” which you can also find by clicking here.

Ok, since Home Business Magazine has done something for me, I am going to do something for them!!!

If you are a reader of Home Business Magazine and have a product or service you need to promote using the Internet, I will give you 15% off any campaign that you hire me for. This could be anything from creating a new web site for your product that is completely search engine friendly, to a Full blown Internet Marketing campaign.

So, if you wish to bring your product to the first pages of Yahoo, Google, Msn, Ask, etc… I am willing to give you a 15% discount just for being a reader of Home Business Magazine… Now, all you other guys and gals that try to get me for the 15% you’ll need to be ready cause I got some quiz questions that can only be known if you have a copy in your hand :)

Here is a List of Services My Team & I Can Provide

  • Dynamic Web Site Development
  • E-Commerce Website Design & Development (Online Stores)
  • Web Site Re-Design
  • Graphic Design
  • Corporate Identity Packages (Logos, Letterhead, Stationary, & Business Cards)
  • Internet Marketing (Strong Media Buys, Affiliate Program Development, Strategic Ad Placement, Etc…)
  • Search Engine Marketing
  • Pay Per Click Campaign Management & Optimization
  • Search Engine Optimization
  • Niche Marketing
  • & More….

Whatever need you may have when it comes to your Internet Marketing, let an expert take you to success.. With more than 12 years in this industry, I know just what it takes to increase your ROI. Many individuals try to take on these tasks themselves and end up wasting Huge amounts of money.

One of my most recent success stories is with a Local Real Estate company specializing in Oceanfront Condo sales. They hired me to do their Internet Marketing because the “SEO” expert they hired previously managed to take their money and get the web site blacklisted by Google.

Within 7 months time I was able to pull their site out of Google’s blacklist, get rid of all the spam pages created by the so called “seo expert”, put them in the tops of all the major engines for their most important industry related key terms, do away with an $18,000 per month Pay Per Click campaign, and push sales up $100,000,000… Yes, I can verify all of this if you would like… This was really a great opportunity because not only did their business get stronger, I actually have them ranking high for national terms which is allowing them to now expand their business to a National level…

Anyway, I’ll need to close here as it’s getting late and I need to grab some shuteye for the night… Thanks for reading and I look forward to hearing from some of you…

You can reach me anytime Monday-Saturday at 1-843-685-4675 or send an e-mail to randy{at}semgorilla.com. You need to replace the {at} with an actual @ sign. I use this so the spam spiders can’t grab my e-mail address and kill my business e-mail account.

Oh, one last thing is if you haven’t heard about my new search engine marketing book being released “Sem Gorilla” you can visit http://www.semgorilla.com and sign up for the newsletter and I’ll notify you when it’s released. (Hopefully In The Beginning Of March, and if you do sign up early you’ll receive a discount on that too)

TTYL

Randy

Feb
19

Top 8 Web 2.0 Real Estate Sites To Help Drive Traffic To Agents site

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Looking for a way to drive traffic to your real estate website? Need more traffic to get more showings? Sure, you have a website up and running, but did you know that just putting up a website on the internet is not enough to increase your business? A website alone cannot do the job that you want it to. You have to put a great deal of work and time into generating traffic for your website as well.

This means that you need to be using the latest and coolest 2.0 website that gives you the opportunity to easy and efficiently market yourself to your targeted market. In this article, we will discuss eight of the top 2.0 real estate websites that you can use to drive traffic directly to your real estate website.

Before we really get into these hot and cool websites, there are a few things that you need to be made aware of. First, you have to really work at these sites. You have to use each and every one of them to really make your mark on the real estate world. At the same time, you want to make sure that for each real estate site that you are using, you are including a link back to your own website.

Why should you include a link back to your own website? Well, it is really very simple. Think about the search engines, particularly Google. Each and every day people use the search engines for a variety of different search words. Some of these words might be “real estate agent”. Don’t you want your own website or name to come in the search results? Of course you do, but how do you accomplish this?

By using the websites we are going to include in this article strategically, each and every day, as well as including a link back to your own site, you can increase your search engine rankings. You see, Google particularly places a great deal of stock and weight on how many link backs you have to your website. If your website address is on several different, very large and important sites, well in the eyes of the search engines, your website must be just as important and up goes your ranking.

It is ultimately important to stay active on these websites and make blog posts regularly. However, you want to be careful when you post on these sites. It is important to establish yourself as an expert in your field. Avoid going right in and posting links or sales text. Instead, answer a question, offer advice, offer a solution to a problem, and answer a need. The information should be useful, informative, and interesting. In the closing of your post, you can include your link and business information, but keep it to this area only.

Top 8 Web 2.0 Real Estate Websites

1. Active Rain – This is a Free community online that is designed specifically for helping professional real estate agents grow and promote their real estate business.
2. Bigger Pockets – This is a social networking website just for real estate agents
3. Zillow – This site provides estimates of a homes value based on comparable homes and properties.
4. Real Estate ABC – Also provides value estimates to home owners.
5. Trulia – This is a real estate website scraper. It provides a one stop shop for listings.
6. HotPads.com – This website is specifically for roommate searches, corporate housing and apartment buildings.
7. Propsmart – This is another property listing scraper website.
8. Google –They use their own technology, bringing a better opportunity to find Housing and real estate.

Take advantage of our free real estate marketing newsletter and check out our valuable resources on marketing, traffic generation, and other useful information, as well as helpful hints and tricks. 

 

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Feb
12

Seven Easy Steps to get your Real Estate Agent Web Site Rocking (Can Be Applied To Any Niche)

How many times have you wished you knew the secret to attracting more visitors to your Real Estate Site? Do you yearn to know how to make your site vault to the top of the most popular search engines? 

If so, you really need to take a few minutes to peruse my tested and proven technique which, if adhered to, will make your Real Estate Site one of the most popular go-to neighborhoods in cyberspace.  

Simply by implementing this little known technique, you can kick back and watch your statistic counter go from 200 to 200,000 in just a couple of weeks. And as an added bonus, the knowledge you are about to receive won’t cost you a penny.

The following steps will guarantee to improve search engine rankings, expose your Real Estate Site to additional traffic and can, potentially, even add to your income stream. Try this technique and you’ll find that with the commitment of a little time, effort and organization your sites’ rankings will show substantial improvement: 

1.         The first step is to search for at least ten popular, free blog websites.  Those related to your niche market are the best bet.  Some of the ones you may want to check out are: blogger.com, wordpress.com, livejournal.com, squarespace.com, eagent.com, real-estate-blogs.com, houseblogger.typepad.com, realestateweblog.org, find-a-real-estate-agent.net, activerain.com, and condo.com to name just a few. Conversely, you can do a web search on your own and choose from the thousands of free on-line sites dedicated to Real Estate Blogs.

2.         Record each website in a journal.  Make sure you record the password you used to sign into the blog and the URL to your personal blog from each individual site.  You should include important keywords in the blog URL (for example – if you operate a real estate company out of Las Vegas your blog URL might be …thenameyouchoose/las-vegas-real-estate-sales). You should create similar records for each of the sites you have chosen.  Keep these records in a word processing file such as MS Word or Notepad so you can easily copy and paste them when necessary.

3.         Next, create ten 500 to 1000 keyword-rich articles related to your chosen blog URL (e.g.: Las Vegas Real Estate).  A good rule of thumb is to have one keyword per each 100 words in your articles.  To simplify things, these instructions are based on your article being 500 words, with the chosen keyword mentioned at least 5 times.

4.         Now, log-in to the first blog account you created and paste one of the articles in that blog. Be sure to create links back to your website on at least half of the chosen keywords and links back to the URL of one of the free blog accounts you set up as outlined in step one with at least 2 of the remaining selected keywords.

5.         Repeat this process on each of the free blog sites using a different article each time. Then, go onto your own website where you will create one link to one of the blogs using the keyword of your choice.  It is only necessary to create 1 link from your site as the search bots will follow that link, which will bring them to the first blog where they will then follow that link to the blog you previously linked there and move onward from there.

6.         Next, go to feedburner.com where you can submit the RSS URL’s one at a time in feedburner.  After you have submitted all your chosen sites you should click onto pingoat.com where you can submit the URL from your blog sites.  It really isn’t necessary to submit the RSS URL, however should you decide to do so, you can also add the RSS URL on pingoat; however, you have to select that option from a drop-down menu.

7.         Finally, sit back and monitor either the stats program provided by your site host or you can do your monitoring through Google Analytics. It may take anywhere from one month to six weeks for the search engines to rank your site, but once they begin zipping from one of your created links to another, be prepared to be totally amazed.  Your site will achieve major rankings because the major search engines consider top blog sites to be authority web sites.

There really is no reason for you to stop there.  Continue your campaign on as many blog sites as you like.  The results are sure to be awesome and you will have to agree that this traffic generation method is one sure way to promote traffic to your site.   

As an added bonus, by utilizing the above traffic generation system, you can also supplement your income stream.  By registering with Google’s Adsense program, where you can integrate ads into any or all the free blogs you’ve signed up with you may be able to pick up a little extra coin for your efforts.

As with any other internet marketing technique, results are indicative of the amount of effort put into promotion and development of a good idea.  This method of traffic generation may initially take a little planning and development on your part, but it is well worth the time and effort.  

Developing a niche market over the Internet is only the first step to success.  Savvy marketers know that in order to remain competitive in such a volatile and versatile market they must be willing to embrace any and all avenues designed to augment their chances of overwhelming success.  

If you like the above tip (and I’m convinced you will), there is one way you can be sure to have consistent access to a myriad of other helpful hints and tips.  It’s quick and easy too.  Sign up today to receive my newsletter where you will find lots of helpful information in your mailbox daily.    

Feb
02

What is Link Juice?

Many of my clients have heard this term and constantly ask, what the heck is Link Juice? So, I decided to make a post here to explain the term a bit better. I have also included some good information on link building as well.. I hope this helps to paint a better picture! If you find this information helpful, please take a moment to leave a comment. I enjoy helping people and like to know that my efforts are appreciated.

What is Link Juice

The world of the Internet is essentially made up of websites. These websites refer to all kind of topics, no matter what kind of information you want you will get it from the Internet. Information is power and the Internet is the vessel that you can use to your advantage in getting this power. However, even in the world of the Internet not every website has the same privilege and status as others.

Let us consider an example to better understand the working of the Internet and how different websites are ranked. Imagine the Internet as an army. In the army there are thousands of personnel but not everyone have the same status. There are Captains, Majors, Colonels and Generals. All of these have been promoted to different ranks according to the work they have performed over the time period of their service. The Generals are the oldest and the most experienced of them all and thus enjoy the highest level of privileges. Also due to their vast experience everyone turns towards them for knowledge.

Same is the case with websites found over the Internet. The websites are ranked according to different criteria. There are those that have been recently launched and then there are those that are one of the oldest websites. There are those that are popular and thus enjoy lots of traffic and on the other hand are those that have little or almost no traffic at all. All of these factors combine together to rank a website.

There is another important factor over the Internet concerning the ranking of websites and it is the search engines. There are hundreds of search engines working on the Internet. The most interesting thing is that not all of these have the same criteria to ranking a website. It is only for this reason that different search engines rank the same website differently. If a website is amongst the top 10 websites according to one search engine then it is not necessary that it will have the same ranking on other search engine, it is even more likely that it might not even be amongst the top 100 websites according to the second website. If you take a closer look on the ranking system (algorithm) of a search engine you will realize that the top websites mostly fall under one of the following categories:
•    Oldest websites
•    Websites with high traffic
•    Websites that are well known
•    Websites that link to and from other old, high traffic, and well known websites.

When a webmaster launches a website one of his greatest wishes is to get his website amongst the top websites of the Internet. However, this is not an easy task since they usually need to wait for a long time before they get this desire fulfilled. Among other things one of the main tasks of a webmaster is to make his or her website popular over the Internet. He can use different techniques to promote his website like linking it to other more popular websites. Once the word gets out about the website and the advantages associated with it then the traffic will start to increase and the website will begin receiving better rankings across the Internet. Keep in mind that not all links are useful to a website. It is never a good idea to go and link a website to every website you see, it would be better to only create links with those websites that are related to the website and will target only those that are really interested in the website and it’s content.

This is where “Link Juice” comes in the game. In reality, “Link Juice” refers to the quality of links that a website has to it and the role it plays in getting better ranking for the website. There are different tools at work here which include page ranks, link votes, backlinks, inbound links and outbound links. If you manage to get the right “Link Juice” then you will earn the respect of different search engines only for the reason that other good and quality websites link to your websites. This will definitely have a positive effect on your website and its ranking. Here are the key features that you must consider to ensure that the website you are linking to has a positive effect on the ranking of your website:
•    Make sure the content of the page or the website you are linking to is also relevant to your website. Let’s say your website is related to skin care and you obtain a link from a website or a webpage whose content is about cars, this will be less effective for your website then having a positive effect on your website. Those who will visit your website from the car page might think your website also has something related to automobiles but they end up seeing skin care related content and will leave right away.
•    Make sure that the content of the links are relevant to your site. The content of the link will give a fair idea to the public what your website is about. If your website is related to child problems then make sure that the content of the link indicates this fact as well.
•    It is very important that the website linking to your site does not have an overload of other links out. The less amount of link the website has pointing out the better it is for the ranking of your website.

If a webmaster is able to achieve the above stated points then he has achieved quality “Link Juice” i.e. their websites have quality web content, quality backlinks, better page ranks and above all better link votes then other websites. However, the world of the Internet is full of competition, if you have achieved your goals now it does not mean that you should sit back and relax. You should take further steps to ensure that you stay at the top. Use your creativity and continue to generate those quality inbound links and hopefully one day your web site will obtain “Authority Status”

If you would like a free link to your site, take a look at http://www.inboundlinks.org this is a new directory I created.

Thanks,

Randy

Feb
01

My List Of Ping Services

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I am always looking for a good list of Ping Services for my Blog.. I have included a pretty decent size list for anyone who wants to add them to their own list.. If you have an additional Ping Service Urls please feel free to add them here so others can take advantage of them as well.

My Current Ping Services List:

http://blogsearch.google.com/ping/RPC2
http://1470.net/api/ping
http://api.feedster.com/ping
http://api.moreover.com/RPC2
http://api.moreover.com/ping
http://api.my.yahoo.com/RPC2
http://api.my.yahoo.com/rss/ping
http://bblog.com/ping.php
http://bitacoras.net/ping
http://blog.goo.ne.jp/XMLRPC
http://blogdb.jp/xmlrpc
http://blogmatcher.com/u.php
http://bulkfeeds.net/rpc
http://coreblog.org/ping/
http://mod-pubsub.org/kn_apps/blogchatt
http://www.lasermemory.com/lsrpc/
http://ping.amagle.com/
http://ping.bitacoras.com
http://ping.blo.gs/
http://ping.bloggers.jp/rpc/
http://ping.cocolog-nifty.com/xmlrpc
http://ping.blogmura.jp/rpc/
http://ping.exblog.jp/xmlrpc
http://ping.feedburner.com
http://ping.myblog.jp
http://ping.rootblog.com/rpc.php
http://ping.syndic8.com/xmlrpc.php
http://ping.weblogalot.com/rpc.php
http://ping.weblogs.se/
http://pingoat.com/goat/RPC2
http://rcs.datashed.net/RPC2/
http://rpc.blogbuzzmachine.com/RPC2
http://rpc.blogrolling.com/pinger/
http://rpc.icerocket.com:10080/
http://rpc.newsgator.com/
http://rpc.pingomatic.com
http://rpc.technorati.com/rpc/ping
http://rpc.weblogs.com/RPC2
http://topicexchange.com/RPC2
http://trackback.bakeinu.jp/bakeping.php
http://www.a2b.cc/setloc/bp.a2b
http://www.bitacoles.net/ping.php
http://www.blogdigger.com/RPC2
http://www.blogoole.com/ping/
http://www.blogoon.net/ping/
http://www.blogpeople.net/servlet/weblogUpdates
http://www.blogroots.com/tb_populi.blog?id=1
http://www.blogshares.com/rpc.php
http://www.blogsnow.com/ping
http://www.blogstreet.com/xrbin/xmlrpc.cgi
http://www.mod-pubsub.org/kn_apps/blogchatter/ping.php
http://www.newsisfree.com/RPCCloud
http://www.newsisfree.com/xmlrpctest.php
http://www.popdex.com/addsite.php
http://www.snipsnap.org/RPC2
http://www.weblogues.com/RPC/
http://xmlrpc.blogg.de
http://xping.pubsub.com/ping/

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